THE WHOA COLLECTION
Building off its inaugural partnership in 2023, LISTERINE® is once again joining forces with Compound to launch the next installment of The Whoa Collection, a collaboration reinforcing our commitment to help close the diversity gap in dentistry within the Black community.
The Whoa Collection can be found in-store only at Target and online at Target.com for a limited amount of time
Increasing Diversity in Dentistry (IDID) Pipeline Program
This year, LISTERINE® and Compound collaborated with prominent Black artists Hebru Brantley and Frank Morrison to create two new bottle wrap illustrations emblematic of each artist’s signature afro-futuristic style, to raise awareness, inspire long term support and ultimately improve Black representation and access in oral healthcare.
With the release of the limited-edition bottles, LISTERINE® will spread awareness and support the Increasing Diversity in Dentistry (IDID) Pipeline Program's current and incoming members through a donation. IDID is a 501(c)(3) organization that provides a solution to the racial disparity in the dental workforce by cultivating, nurturing and mentoring underrepresented minority pre-dental students in the US. This year, LISTERINE® will help support the organization’s students through test preparation, application assistance, scholarships and practice grants.
MEET OUR COLLABORATORS
SET FREE RICHARDSON
Set Free Richardson is the founder and driving force behind Compound, a black-owned creative collective. A director, creator, and philanthropist, Set Free has partnered with LISTERINE® to bring his bold, inclusive, visually arresting ideas to life and tap into the culture in an authentic, engaging way.
COMMON
Academy Award, Emmy and Grammy-winning artist, actor, author, and activist, Common continues to break down barriers with a multitude of critically acclaimed, diverse roles, and continued success in all aspects of his career. His foundation, FREE TO DREAM, encompasses his 20 years of leadership as a change-maker, using his entertainment platform to advance the world’s most critical social causes, with a focus on education, justice, wellness, and jobs.
HEBRU BRANTLEY
The inspiration behind Brantley’s bottle art is an extension of the artist’s distinctive, narrative-driven work and stemmed from a desire to create a piece that would be both uplifting and visually stimulating. He envisioned the illustration as a burst of energy that aligns with LISTERINE’s mission of promoting good hygiene and overall well-being.
FRANK MORRISON
Morrison views art as a vehicle for storytelling and enacting change. Similarly, for this limited-edition bottle art wrap, Morrison used the canvas to paint a picture that brings awareness to the diversity gap in dentistry, also hoping to spark conversations on the need for representation.